For anyone who's lost weight before, and watched it come back
Losing weight isn't the hard part. Keeping it off is.
Loop is designed to help you build the daily habits that make it stick, and rewards you with free Costa for showing up.
No card needed. 30 days free. Add a card only if you want to continue — £19.99/month after, cancel anytime.
Sound familiar?
Start Monday. Done by Thursday.
Lose a stone, then put it back on by Christmas.
Cut out everything you enjoy, until you can't any more.
Know what to do, but not stick to it.
Five years after a structured weight-loss programme, people kept off, on average, less than a quarter of the weight they'd lost.*
It's not willpower. Most plans are built to be quit.
How Loop works
- 1Your planCalories and macros set for you, adjusted every week.
- 2Your daily habitsLog food, water and movement in a few minutes.
- 3Your rewardsPoints every day you show up, towards free Costa and real discounts.
- 4Your target grows320, then 410, then 450 points.
The rewards get you started. The rising target turns showing up into a habit.
Your first 90 days
- Days 1–7Your plan is set. Log your first meal, earn your first points.
- Month 1About 3 good days a week. Your first Costa at 320 points.
- Month 2About 4 days a week. Target 410. The routine starts to feel normal.
- Month 3+5 days a week. Target 450. You're someone who shows up.
Individual results vary.
No card needed. 30 days free. Add a card only if you want to continue — £19.99/month after, cancel anytime.
Real members. Real results.
One member logged 144 meals in her first 8 days.
12 months of simple habits. Liv still does them every day.
Nothing complicated. Just showing up, week after week. That's what Loop is built on.
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
“I was the guy who did endless cardio, ate plain chicken and broccoli, and still couldn’t drop love handles. This taught me how to eat…
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
“I’m now in the best shape I could have ever imagined. More importantly, I’ve been equipped with the tools and knowledge to…
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
“Lost 18lbs of fat, finally got visible abs, and my arms look shredded. Best shape of my life at 37 — and I don’t even think about ’dieting’…
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
“It has been a real education in how to fuel my body and get results. I’ve experienced a surge in confidence I never knew was possible. I just…
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
“It’s effective and sustainable over a long period of time. Now 12 months later I’m leaner and doing this myself!”
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
More Loop member results
Individual results vary. Results shown are from Loop members who logged consistently alongside regular exercise. Timeframes shown are their own.
Loop vs going it alone
| Typical diet | Calorie-counting app | Loop | |
|---|---|---|---|
| What you eat | Cuts out foods you enjoy | Counts everything | Foods you enjoy, within your numbers |
| Your plan | Fixed | You set it | Set for you, adjusted weekly |
| Motivation | Willpower | Streaks | Real rewards: free Costa, discounts |
| Built for | A quick result | Tracking | Habits that last |
Chris, Founder and coach
After decades in the fitness industry, hundreds of clients and hundreds of hours of trying and testing diets, I’ve come to believe that one simple approach to nutrition works better than anything else I’ve tried.
Loop is built on evidence-based nutrition principles, so you can get in shape and stay there while still living your life.
This really isn’t a diet. It’s a fun, easy, simple way of getting in shape while being rewarded for staying consistent.
Loop is designed to help you get in shape without you giving up your hobbies and relationships.
Quick answers
What if I've failed every diet before?
That's who Loop is built for. Loop is designed around small daily habits, not willpower.
Can I still eat pizza, chocolate or wine?
Yes. Loop gives you targets, not a list of banned foods. Fit them into your week and you'll still make progress.
What if I have a bad weekend?
That's normal. Your weekly check-in picks you back up and plans the next week from what actually happened. No guilt, no restart.
How much time does it take?
A few minutes a day to log your food, plus your weekly check-in.
Do I need a card?
No. Your first 30 days are completely free and we never ask for a card to start.
What happens after 30 days?
Your trial ends. Add a card any time to keep your plan. £19.99/month, cancel whenever. No card = no charge, no action needed.
What can I earn?
Points every day you show up. Hit your monthly target for a free £5 Costa, plus discounts from partners like Prep Kitchen.
What does it cost?
£19.99/month after your free 30 days. No card needed to start.
Is this medical advice?
No. Loop is a nutrition and fitness coaching app. It doesn't give medical advice, prescribe anything or replace your doctor.
This time, build the habit that keeps it off.
No card needed. 30 days free. Add a card only if you want to continue — £19.99/month after, cancel anytime.
Individual results vary. Loop is a nutrition and fitness coaching app. It is not a medical service and does not provide or advise on medication. Always follow your prescriber's advice. 18+.
Question 1 of 3
What do you actually want over the next stretch?
Question 2 of 3
What's getting in the way most?
Question 3 of 3
Ready to run a simple 30-day plan — targets, log food, pick your days?
Matching your answers to a Loop starting profile…
Your Loop start
Foundations
You're not short on information. You're short on a week you can actually repeat.
- No banned foods — pizza, chocolate, Friday takeaway all fit.
- Loop sets your targets and adjusts them every 7 days.
- Loop Rewards: points for showing up on the days you pick.
- 30 days free. No card needed today.
Built for UK weeks — meal deals, big shop, Friday takeaway.
No card needed. 30 days free. Add a card only if you want to continue — £19.99/month after, cancel anytime.
Create your free account
No card today. 30 days free.
We'll email you a sign-in link whenever you need one.
No card needed. 30 days free. Add a card only if you want to continue — £19.99/month after, cancel anytime. 18+.
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You're all set, friend
Your 30 days start now.
Tip: after your first log, add Loop to your home screen.
- Tap the Share button in Safari
- Tap Add to Home Screen → Add